Public Viewing - UEFA EURO 08

Nation Branding for Switzerland in the UEFA EURO 08 final city Vienna

Main emphasis of _assist communications:

• Inventor of the brand SWISS BEACH
• Owner of the project and management of the project
• Management of an interdisciplinary and multicultural project team
• Management of the local authorities (52 local authorities / departments)
• Construction and operation of an pavilion – the SWISS Lounge (including sustainable concept for use)
• Management of a public viewing during the whole EURO 08
• Management of a cultural festival of Switzerland in May 2008
• Coordination, planning and realization of all events regarding to economy, politics, art / culture and sports

Short description:

• Official presence the Swiss Confederation during the UEFA EURO 08 in Austria
• More than 100.000 visitors
• The most media covers of a public viewing (excluding the fan mile) during the UEFA EURO 08
• World-wide media presence
• Top-VIPs from politics, economy, art / culture and sports from many countries as guests at the SWISS BEACH
• 41 VIP-events in 60 days and with more than 5.000 guests
• Performances of 300 artists at the SWISS BEACH            in May 2008
• 22 partners and sponsors

Pictures